At our core, we believe that high-quality construction materials should be both affordable and sustainable. The construction industry in Addis Ababa faces a unique challenge: finding durable, eco-friendly, and cost-effective terrazzo tiles. We founded our company to solve this problem. By focusing on innovative production methods, we provide a superior product that is not only highly durable but also environmentally conscious and priced to meet your project's budget.
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To successfully introduce our product to the market and gain early traction, we’ve developed a clear go-to-market strategy.
PARTNERSHIP-DRIVEN OUTREACH
CUSTOMER EDUCATION AND COMMUNITY BUILDING
PAID AND ORGANIC MARKETING MIX